This Kinect controlled, dual screen game experience was designed and created under the umbrella of Razorfish’s pseudo brand, RZRSHOP. First unveiled at NRF 2014 in NYC’s Javits Center, the game was housed in a modified shipping container, which was built and branded to be a portable, pop-up beach apparel and surf shop.
The primary goal of the game is to get consumers interacting with the brand. Participants are rewarded based on their level of effort, earning larger sports drinks for larger efforts. The kinect sensor measures movement to gauge calorie loss, and an appropriate product is automatically vended to compensate, and replenish the energy expended during game play.