Art Directors Club
Animated category titles, created for the Art Directors Club 93rd Annual Awards of Art + Craft, in Miami, FL.
Conceived by Razorfish, illustrated by I Love Dust, and animated by Dubko, these stylized category titles were created to play on the giant, 37' projection screen on stage at the Art Directors Club 93rd Annual Awards of Art + Craft, in Miami, FL. The idea was to take the aesthetics seen in the Art Directors Club Award’s announcement poster, and repurpose them to create an exciting series of visuals to accompany each award category.
The timeline for this project was extremely tight. In order to meet the deadline, I had to come up with a means of dynamically mimicking the very laborious, and time intensive method utilized in the original poster illustration. After creating nearly the entire alphabet, I arranged and sequenced the appropriate characters and gave each category a series of dynamic camera moves. The result is an abstract array of animation, culminating in the full reveal of each phrase.